The ancillary products consisted of a advertising poster and a magazine cover. From the start I felt it was important to build a brand image or symbol, with the result being that every time the image is shown people are able to relate it to the film itself. The image I used was the shot of the antagonist holding an axe. I thought that this was probably the best shot that we had taken because of the lighting effect that we used.
Most films would typically use images which clearly show the star actors that feature in the film. However due to our film having very little budget, the actors we used of course hold no star quality. Therefore there would be little point in using them to advertise the brand.
I am particularly happy with the the final poster due to it's professional clean cut feel to it. I am still happy with the magazine cover, however I feel it could be improved were I to add an extra colour to the colour scheme.
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