The teaser trailer I have produced follows many of the conventions of the genre. A horror film is defined as an unsettling movie that strives to elicit the emotions of fear, disgust and horror from viewers. In the vast majority of horror films there is very little movement away from the main conventions, such as dark lighting, violence, mystery and suspense.
A horror's main conventions are typically to have darkness, violence and mystery to name just a few. In this particular genre, there is very little movement away from these conventions. This is because a horror audience have certain expectations, and so why should producers go against what is already successful.
The use of darkness and lighting, as I mentioned earlier is a significant part of an effective horror film. In the teaser trailer we created we managed to bring in many different lighting effects, for example with the shot of the antagonist in the alley way. Here the effect of the torch manages to form a silhouette on the character, and as a result manages to keep his identity a mystery, another convention of the horror genre.
Another shot that we used where lighting plays a major role is the quick shot of the industrial light flickering as our first clip. The idea of a flickering light is another very commonly used feature of the horror genre, again because of the idea of the unknown lurking in the dark.
Teaser trailers often use very quick cut shots, lasting only a second or so. The intention of this is to tease the audience as the viewer is unable to make much sense of what is happening from such a short clip. We used this for all of our shots, where as a result we have managed to only give away the theme of the movie and very little detail about characters or the storyline.
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