EVALUATION: What have you learned from your audience feedback?

Audience feedback is crucial in producing any type of product. The reason for this is that the product is being created for them, and so therefore needs to be centred around what they want or desire and not what you want yourself as the producer. Also it is likely that as the creator of the product, you are going to have a bias opinion as to how good it is, therefore a neutral point of view is required.

One method of feedback that I used was through the social networking site 'Facebook'. I posted images of the poster and magazine cover and allowed other people to comment on them and say what they liked about it and what I could do to improve it as shown below.

Click on image to enlarge

This was a very helpful way of receiving feedback, however a problem with it is that the people who are giving their opinions most likely don't have an education media production and so their opinion may not be as valued as someone that does.

Another way that I received feedback was through the use of focus groups. This was done with my class and media teachers where people would present the first draft of their products and then be told what was good about it and also would could be done to improve. This was a more valuable source of feedback as they all have an educated background in media. For example, on the first draft of my poster it was noted that there was too much empty space and that the header was too small. From learning this I was able to know what needed to be done and could therefore concentrate on these particular points.