SAW 3D
The teaser is very typical of the horror genre. The first thing it opens with is the certification image, it is a necessity for all trailers and is something that will have to be followed in my own film. The production studios follow it straight away before any footage is shown.
The trailer itself consists of very quick cuts which last around a second each. A fade in and out technique is used for each shot.
Short captions are used to break up the quick fire shots, 'Every master craftsman' and 'All true geniuses'. The intent of these is to hint towards the themes of the film and not give any of the storyline away.
The shots tend to consist of scenes showing lots of emotion, e.g. shouting, screaming, crying etc. but never the cause of it, due to the nature of a teaser never giving away too much. The is no soundtrack played over the top of it. The only sounds that exist are the screams, shouts and the sound effects of the machinery. As well as these, there are also seemingly random eerie sound effects also which help to fill in shots with no sound.
As SAW 3D is part of a long series, it has built up a fan base over time, as a result of this they are able to conceal more details than other one off films because people know what to expect from it.
A Nightmare on Elm Street
The editing for this teaser differs quite a lot to the way the Saw trailer had been done. It begins with several long cuts which all belong to the same part of the film. The Saw trailer instead uses very short clips from random parts of the film. Therefore this trailer doesn't follow the conventions of a trailer as strictly as it begins to give an idea of the storyline rather than just the themes involved. Nearer towards the end of the film, the editing does become a lot quicker and also uses shots from different areas of the film in the same way that Saw does.
The trailer is also just over 2 minutes long, twice as long as the Saw teaser. This is a lot longer than a typical teaser and near to being as long as a main trailer.
Paranormal Activity
The original Paranormal Activity had a budget of just $15,000, yet managed to gross almost $108 million. The low budget means that it is a good film to research. Obviously although it is low compared to Hollywood budgets, $15,000 is still way too much compared to our sort of budget available. Never the less, it would be helpful to understand certain techniques used to keep the budget down.
The teaser is filmed in a very unique way by choosing to show shots of the cinema audience reactions to certain parts of the film. It does still show clips of the film though only a few. Of course this technique was used due to the low budget, yet still proved to be highly effective as it was unable to rely on star quality of the actors, directors or it's brand name.
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